We work best with businesses that need more financial leadership than they currently have.

01

E-Commerce & Amazon Brands

Direct-to-consumer and marketplace sellers navigating the financial complexity of scaling online.

E-commerce businesses face a unique set of financial challenges — inventory cycles that tie up cash, advertising spend that must be managed against contribution margin, Amazon fee structures that erode profitability in ways that are hard to see, and the constant pressure to grow without running out of money. Tide & Anchor brings deep experience in e-commerce finance, including unit economics, ACOS and TACOS analysis, inventory planning, and the cash-flow dynamics of businesses that sell through Amazon, Shopify, and other digital channels.

02

Consumer Products & CPG Companies

Brands managing the financial complexity of bringing physical products to market at scale.

Consumer products and CPG businesses operate in one of the most financially demanding environments in commerce. Trade spend, slotting fees, deductions, retailer chargebacks, cost-of-goods volatility, and the capital intensity of physical product development all require disciplined financial management. Tide & Anchor has direct experience in CPG finance — including trade spend ROI, retailer profitability analysis, COGS management, and the financial planning required to grow a consumer brand profitably.

03

Founder-Led Businesses

Entrepreneurs who have built something real and now need a financial partner to help them manage what comes next.

Founders are exceptional at building products, acquiring customers, and driving growth. Financial management is often a different story — not because founders are not capable, but because the finance function rarely keeps pace with the business. Tide & Anchor works directly with founders to bring structure, clarity, and discipline to the financial side of the business — without the overhead or commitment of a full-time CFO hire. We translate financial complexity into clear, actionable information that helps founders make better decisions.

04

Private Equity-Backed Companies

Portfolio companies that need experienced finance leadership to support reporting, performance, and value creation.

Private equity-backed businesses operate under a different set of financial expectations — tighter reporting cadences, more rigorous performance management, and a constant focus on EBITDA and cash flow. Tide & Anchor has experience working within PE-backed environments and understands what sponsors need to see. We help portfolio companies build the finance infrastructure, reporting packages, and management discipline required to meet investor expectations and execute on value creation plans.

05

Businesses Under Financial Pressure

Companies facing margin compression, cash constraints, or operational challenges that require immediate financial leadership.

Not every engagement begins from a position of strength. Some businesses come to Tide & Anchor when things are difficult — cash is tight, margins are deteriorating, growth has stalled, or a financial crisis is developing. We are comfortable working in these situations and bring a structured, calm, and experienced approach to financial stabilization. Our focus is always on preserving cash, understanding the true financial position, and building a credible path forward.

06

Not Ready for a Full-Time CFO

Organizations that need senior finance expertise but are not yet at the stage where a full-time CFO hire makes sense.

A full-time CFO is a significant commitment — in cost, in management bandwidth, and in organizational readiness. Many businesses need CFO-level thinking and leadership but are not yet at the scale or stage where a full-time hire is the right answer. Tide & Anchor's fractional model is designed precisely for this situation. You get experienced, senior financial leadership at a fraction of the cost, with the flexibility to scale the engagement up or down as your needs evolve.